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PPC Summit: A "How-To" Workshop To Really Learn PPC

PPC Summit

The PPC Summit is a 2-day workshop where advertisers learn practical methods, approaches, tips and techniques to make money from PPC, across many types of search engines. PPC Summits are run by Mary O'Brien, one of the founders of Telic Media. The PPC Summits grew out of the successful series of workshops for Yahoo Search Marketing advertisers, which thousands of advertisers have participated in to get training in better managing PPC campaigns. With the PPC Summits, you learn how to make your search engine marketing campaigns successful, on Google, Yahoo, MSN, Ask, comparison shopping engines, and more. These two-day sessions cover a range of essential topics, including:

  • An overview of PPC search marketing
  • Identifying targeted keywords that convert
  • Writing effective ad copy
  • Tracking your results
  • Setting and managing bids
  • Avoiding irrelevant clicks
  • Developing a landing page strategy
  • Setting up and structuring accounts
  • Managing your campaigns
  • Lessons from successful advertisers via case studies
  • Learning about new products, tools and information resources

2007 PPC Summits

March 22-23 Atlanta
April 30-May 1 Los Angeles
May 22-23 New York
July 10-11 London
September 24-25 Vancouver
October 22-23 Boston
November 15-16 San Francisco  
December 3-4 Dallas

Register for PPC Summit

Advertiser Workbook

Telic Media also authored the Yahoo Search Marketing Workbook that teaches advertisers how to manage and optimize their Yahoo Search Marketing accounts. The workbook is a comprehensive, downloadable guide that covers practically everything you need to know to get the most out of your Yahoo Search Marketing account. Download the Advertiser Workbook for helpful tools, tips and guidelines for choosing the best keywords, writing effective search listings, developing bidding strategies, tracking your results, managing your account and more.



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