Search engines rank sites based on a combination of relevance and authority. Relevance tells the engine what the page is about. Authority tells the search engine how important the page is, compared to other pages that are also relevant to the search term.
Link popularity boosts both relevance and authority. When web site A links to your site, the search engines look at the words that make up the hyperlink. The engines assume that the words describe the contents of your site. This boosts your site's relevance - and rankings - on the words.
Using links to measure a web site's authority is the core of Google's PageRank. All else equal, the higher the number, the higher the ranking. Given the power of this approach, other search engines such as Yahoo! and Ask Jeeves' Teoma have adopted similar techniques.
Because of their combined power on relevance and authority, link building programs are arguably the most important means to increase search engine rankings, especially when complemented with search engine optimization.
Telic Media's Approach to Link Popularity
The effectiveness of links that point to your site is driven by the number, quality and relevance of linking sites. We follow a rigorous process to improve your rankings through link popularity campaigns. We analyze the "keyword markets" we are targeting, and develop a plan to build the appropriate number and type of links. We choose targeted keywords as linking text for effective link popularity. And we select relevant and sufficiently authoritative web sites as link partners, avoiding useless or destructive sites such as link farms.
Our link popularity programs are either reciprocal or inbound-only. Reciprocal links are developed when your site and another site exchange links. Inbound-only links are developed when other sites link to your site, without the need for a reciprocal outbound link. With you, we choose the appropriate link type.
Find out more about our pricing and our approach to serving clients.
Contact Telic Media for More Information
Link popularity is critical to high search engine rankings, and we are experts in getting the right links to improve your search engine rankings and deliver more qualified leads. Contact us for more information.
Our Services:
Pay Per Click Management | Search Engine Optimization | Link Popularity
Search Engine Marketing Workshops
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