Usability Improvement from Telic Media

Why pay for visitors to your web site if your site does a poor job of converting them to customers.  How many customers come to your homepage and turn around and immediately leave?  How many click through and become a paying customer or hot lead? 

Most sites are poorly designed and do a bad job of showing off the products and services on offer.  With "entrance bounce rates" of 50% or more, most site owners need to make a change before they start spending real money to send traffic to their "front door." Here are a few tips for improving your site's conversion rate:

• The real estate above-the-fold on your homepage is the most important on your site.  Use it wisely. 
  
  
• Always include an action button ("Add to Cart" for instance) above-the-fold on your product pages
  
  
• Few people read copy on-line.  Make your point in as few words as possible.  And, use bullets to break up large copy blocks.
  
  
• Make sure the copy on your site is easy to read - 10+ size, short paragraphs (less than 5 lines), narrow paragraphs (no more than 60 characters wide)
  
  
• Include privacy information, shipping information, security information and any other information on the site that will make your customers feel safe purchasing from your site or giving you their contact information.

We are experts at improving the usability and conversion rate on your site.  We have experience improving the results on all types of sites.  You will see your conversion rate rise when Telic Media helps you redesign your web site. We offer:

• Recommendations: A one-time recommendation report which identifies the changes required on every page of your site.  This 20-30 page report details the best practice techniques and copy approaches you should use to improve the usability of your site.
  
  
• Implementation: Complete project management of the design process including copywriting, design and, if necessary, the development of the new site.